Posted by Unknown

Have you ever happened to be strolling around your local buzzar (market) where you find people making small congregation near the local television store, checking out the shows and advertisements running on the TVs, just to give themselves a break from their wives’ shopping?

Such is the kind of feeling I had when I was browsing through this pretty little site, At first glance, all you shall find is a collection of advertisements of brands that you get bored of watching, every time they happen to interrupt your regular shows on TV. What impressed me about the site is that they have maintained very good video quality and have put up advertisements of a hell lot of brands, considering the fact that it’s been recently set up. The sections that one might find on the site are Mobile Phones, Fashion Accessories, Financial Services, Kitchen Appliances, Household Products and the likes.

The very first question that crossed my mind while checking out the videos is that why should one set up a website like this when one can view advertisements of almost all kinds of goods and accessories right on YouTube? Moreover, if the companies actually wish to ride on viral marketing, why wouldn’t they rather upload their videos on YouTube, free of cost, and then try to get pageviews out there. YouTube also allows their users to create channels where brands could create a sweet database of all the advertisements they had ever created for a particular commodity. In a way, that would also help increase the curiosity level of the consumer and also keep the brand in loop. Personally, I would always love to collect all the witty and over-the-top billboards Amul has ever created for its butter.

Anyway, coming back to, I felt although it might be able to attract viewers for the first few times, it shall not be able to generate loyalty. However, I was proved wrong here. I could almost feel myself getting addicted to the site. Despite working on a wireless dial-up connecion, I found myself checking out more and more videos instead of preparing this post :-). I figured, if is capable of increasing the number of advertisements being hosted on their site on a decent rate, it just might find a lot many followers.

What struck very neat to me is that guys have also created wiki pages for each and every brand of theirs, although I suspect they linked the wikis to the brands just while I was watching the videos ‘coz those links didn’t happen to exist for quite a couple of videos I had watched at the start. I guess it’s just because it’s a freshly minted site that every single wiki page was frighteningly empty, at the time I checked. One needs to get himself registered to be able to edit those pages.

This entry was posted on 02:21 . You can leave a response and follow any responses to this entry through the Subscribe to: Post Comments (Atom) .


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